Category Archives: Mobile

The WIR: MRC Releases Cross-Media Measurement Standards, Amazon Fire TV Spreads in Europe, and YouTube is a Handed $170 Million Fine for Child Privacy Violations

In this week’s Week in Review: The MRC releases the finalised version of its cross-media measurement standards, Amazon eyes up Europe for a Fire TV expansion, and YouTube gets […]

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The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them

In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]

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