Category Archives: Measurement

The WIR: Roku’s Doubles its Video Ad Impressions in 2019, the BBC’s Chairman Warns Against a Subscription Model for the Broadcaster, and IGTV Trials Video Ads

In this week’s Week in Review: Roku’s platform business continues to grow, the BBC’s chairman warns against a subscription model for the BBC, and Instagram trials video ads on […]

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The WIR: Big Tech Antitrust Investigations Ramp Up, the UK Government Reviews the Licence Fee, and the Coalition for Better Ads Cracks Down on Mid-Roll

In this week’s Week in Review: Both the US and EU ramp up their antitrust investigations into Google and Facebook respectively, the UK launches an consultation into decriminalising non-payment […]

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The WIR: Vine Co-Founder Launches TikTok Rival ‘Byte’, SuperAwesome Raises $17 Million, and Avast Shutters Jumpshot Over Data Sales Controversy

In this week’s Week in Review: Byte, a potential rival to TikTok, launched globally; kid-tech company SuperAwesome raises $17 million; and antivirus maker Avast closes its data analytics division […]

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