One of the things we have been experimenting with in recent years is how we can make our events deliver more business impact for attendees. We know that larger […]
Category Archives: Events
New Currencies are Causing Broadcasters to Under-Price Inventory says IPONWEB’s Wuttke
As some broadcasters move towards trading on currencies like CPMs, this causes problems where broadcasters don’t fully understand the value of their audiences says Moritz Wuttke, SVP of commercial […]
Scotland Yard Calls on Advertisers to Help Tackle Terrorist Content on Smaller Platforms
While social media sites have made progress in tackling the distribution of terrorist propaganda on their platforms, more of this content is now popping up on newer, smaller ad-funded […]
The WIR: Amazon Announces Ad-Supported Streaming Service, Innovid Raises $30 Million, and AT&T Pairs Turner Ads with Xandr Data
In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
Outcome-Driven Media Will be More Popular Than Ever in 2019 says Spotify’s Danzis
Brands are increasingly wanting to measure the direct business impact of their ad campaigns, while still measuring the performance of the ads themselves says Spotify’s global head of video […]
How In-Housing Provides a New Opportunity for Agencies
While some brands are beginning to re-evaluate their agency relationships and bring some agency functions in-house, this provides agencies with an opportunity to revamp how they’re paid says Toccara […]
P&G Won’t be Relevant in Five Years says Simulmedia’s Dave Morgan
Packaged goods giants like P&G face an existential threat from direct-to-consumer businesses like Dollar Shave Club and Quip, and will become irrelevant in five years time says Simulmedia CEO […]
Joint National Streaming Services are Vital for Broadcasters says FreeWheel’s Bremond
We’re starting to see several instances of regional broadcasters grouping together to form national video on-demand services which aim to compete with the likes of Netflix and Amazon Prime […]
Why New Video Frontiers 2018 Will Be the Best Ever (Really)
This year’s New Video Frontiers conference will be attended by over 400 of the leading players in video and TV advertising, with attendees coming from across Europe and the […]
Sports are Driving Live Streaming at Scale says FreeWheel’s Bremond
FreeWheel’s mission statement is to give TV a way to defend itself against the digital threat says FreeWheel’s European managing director Thomas Bremond, and its working with broadcasters to […]
Introducing The Video & TV Advertising Guide 2019
Today we are proud to launch the Video & TV Advertising Guide for 2019. After a successful debut last year as the ‘Addressable TV Advertising Guide’, we decided to […]