Category Archives: Connected TV

The WIR: US TV Networks Launch Addressable TV Advertising Consortium, Facebook’s Data Deals Come Under Criminal Investigation, and RTL Spurns ProSieben’s Streaming Joint Venture

In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]

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The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany

In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]

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