In this edition of ‘Buy-Side View’, we speak with Liam Brennan, global director of innovation at MediaCom. In this interview, Brennan discusses why measuring reach is more complicated than […]
Category Archives: Buy-Side View
The Buy-Side View: Q&A with Total Media’s Mihir Haria-Shah
In this edition of ‘Buy-Side View’, we speak with Mihir Haria-Shah, head of broadcast at Total Media, a UK-based independent agency. In this interview, Haria-Shah discusses why there’s currently […]
The Buy-Side View: Q&A with Quest Nutrition’s Anoo Mehmi
In this edition of ‘Buy-Side View’, we speak with Anoo Mehmi, digital marketing lead UK & Europe at sports nutrition brand Quest Nutrition. Influence marketing is a big focus […]
The Buy-Side View: Q&A with Reckitt Benckiser’s Russell Ball
In this edition of ‘Buy-Side View’, we speak with Russell Ball, global AV and media operations manager for hygiene and home at consumer goods multinational Reckitt Benckiser. In this […]
Buy-Side View Special: What’s Your Biggest Bugbear with Video and OTT Advertising?
This week’s ‘Buy-Side View’ special was originally published in the Video & OTT Advertising Guide 2020. The full guide can be downloaded for free here. Ultimately the advertising industry […]
The Buy-Side View: Q&A with Firebox’s Callum Watt
In this edition of ‘Buy-Side View’, we speak with Callum Watt, brand director at online retailer Firebox. In this interview, Watt discusses the different strengths of Facebook and YouTube […]
The Buy-Side View: Q&A with Betway’s Thanos Patsis
In this week’s ‘Buy-Side View’, we speak with Thanos Patsis, head of online media and mobile for betting brand Betway Group. In this interview, Patsis discusses the difficulties with […]
The Buy-Side View: Q&A with Pernod Ricard’s Thibaut Portal
In this week’s ‘Buy-Side View’, we speak with Thibaut Portal, global head of media and content at French wine and spirits producer Pernod Ricard. In this interview, Portal discusses […]
The Buy-Side View: Q&A with OMG’s Tom Fryett
In this week’s ‘Buy-Side View’, we chat with Tom Fryett, head of programmatic development EMEA at Omnicom Media Group. In this interview Fryett discusses why he wants to wave […]
The Buy-Side View: Q&A with Jellyfish’s Gawain Owen
In this week’s ‘Buy-Side View’, we speak with Gawain Owen, digital strategy director at Jellyfish. In this interview, Owen discusses the over-complication of video and OTT, which metrics he […]
The Buy-Side View: Q&A with Montblanc’s Maria Gräfin von Scheel-Plessen
In this week’s ‘Buy-Side View’, we speak with Maria Gräfin von Scheel-Plessen, global media manager for German luxury brand Montblanc. In this interview, von Scheel-Plessen discusses how being a […]