Category Archives: Brands

The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them

In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]

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The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany

In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]

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The WIR: Major Brands Pause YouTube Spending, CTV Sales Grow Nine-Fold at The Trade Desk, and Amazon Tipped to Claim Ten Percent of US Digital Ad Sales Next Year

YouTube

In this week’s Week in Review: Major brands pull ads from YouTube following the latest brand safety scandal, CTV continues to drive The Trade Desk growth, and Amazon is […]

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