Category Archives: Ad Exchanges

The WIR: Comcast Brings Google Complaints to Congress, Vice Buys Refinery29, and Zuckerberg Plans to Fend Off TikTok

Comcast

In this week’s Week in Review: Comcast brings complaints against Google before US congress, Vice completes its acquisition of Refinery29, and leaked conversations hint at Mark Zuckerberg’s plans to […]

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The WIR: Roku Expands its European Footprint, Apple TV+ Pricing Hints at Strategy, and US States Launch an Antitrust Probe into Google

In this week’s Week in Review: Roku expands its presence in Europe, Apple TV’s pricing hints at the overall strategy behind the product, and Google faces an antitrust investigation […]

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The WIR: MRC Releases Cross-Media Measurement Standards, Amazon Fire TV Spreads in Europe, and YouTube is a Handed $170 Million Fine for Child Privacy Violations

In this week’s Week in Review: The MRC releases the finalised version of its cross-media measurement standards, Amazon eyes up Europe for a Fire TV expansion, and YouTube gets […]

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The WIR: Retailers’ YouTube Spending Falls Twenty Percent, Mediaocean and Operative Collaborate on TV Buying Automation, and European Pay TV Execs Aren’t Worried by OTT

YouTube

In this week’s Week in Review: Retailers cut ad spend on YouTube, Mediaocean and Operative partner for TV buying automation, and European TV executives feel positive about the impact […]

Ad ExchangesAd of the WeekAd TechAgencyBrandsConnected TVDataEuropeMeasurementMediaOTTProgrammaticTechTVUS