David Shing, known to most as Shingy, is undoubtedly one of the most recognisable figures in our industry. Shingy most recently worked as Verizon Media’s ‘digital prophet’, tasked with helping the company understand the sorts of media which both consumers and advertisers are looking for. Over the past year, Shingy has spent a lot of time watching how brands have responded to the global pandemic, and how their marketing strategies are changing in the long run.
In this interview with VideoWeek editor Vincent Flood, Shingy discusses what he’s been up to since leaving Verizon, why we’re seeing less creative which really wows audiences, and why he thinks the likes of Bob Hoffman are wrong to say that great brands can’t be built online. Filmed at New Video Frontiers 2020.