Consistent Currencies Breed Confidence for Advertisers says Nielsen’s Farmer

There are still lots of inconsistencies between different forms of measurement across video and TV advertising says Nielsen’s UK commercial lead Barney Farmer, but ironing out these inconsistencies will be crucial for increasing advertisers’ confidence in investment. In this interview, Farmer also discusses Nielsen’s recent move into addressable TV advertising. Filmed at NVF Roadmap in London.

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