Language is SVOD Services’ Glass Ceiling in International Markets


While subscription video on-demand (SVOD) services have seen penetration grow rapidly in the US and to a lesser extent the UK, uptake is slower in other European markets as language proves a barrier for the likes of Netflix says Simon Betts, director UK & North America at RTL AdConnect. While Netflix in particular has been investing more heavily in international and foreign language content, pulling this off isn’t easy, especially in markets like France which can be very protective of their culture. In this interview, Betts discusses the findings of RTL’s global video trends report, and why he believes TV is going through evolution, not revolution. Filmed at New Video Frontiers 2019 in London.


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