Contextual Targeting Could Solve YouTube’s Child Privacy Problems


Earlier this month, YouTube was handed fines totalling $170 million over improper handling of children’s data on its platform – but these problems could be solved by contextual targeting technology says Rich Raddon, co-founder and co-CEO of Zefr. In this interview, Raddon explains how brands could use contextual intelligence to avoid children’s privacy issues, and discusses Zefr’s newly released ‘contextual DMP’, as well as the overall evolution of contextual targeting. Filmed at DMEXCO 2019 in Cologne.


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