Brands Are Asking Agencies to Shift Display Budgets into Video

Sublime’s Andrew Buckman says so far in 2019 he’s seen a lot of agencies shifting ad spend away from display and into video, and that in many cases it’s at the request of brands themselves. In this interview, Buckman describes how Sublime is trying to capitalise on this shift, and explains why he wants to see more brands choosing to not take the easy option when it comes to reaching audiences in new markets. Filmed at the Cannes Lions Festival in 2019.

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