What Buyers Want from OTT is More Broadcaster Inventory says The Trade Desk’s Castell

Buyers are excited by the opportunities opened up by over-the-top (OTT) says Dave Castell, GM EMEA of inventory and partnerships at The Trade Desk, but in particular is high quality broadcaster inventory they’re looking for. In this interview, Castell describes how The Trade Desk sees the OTT opportunity, and explains why the company has made the move into China. Filmed at NVF Connect in London.

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