B2B Brands Are Helping Drive Growth of Performance Driven TV Advertising says Admo.tv’s Figeat

As direct-to-consumer (DTC) brand are increasingly investing in TV advertising, they often look for the same sorts of performance analytics they’re used to on digital social platforms, helping spur the growth of performance-driven TV advertising. But Pierre Figeat, CEO of analytics company Admo.tv, says business-to-business (B2B) brands are also driving the trend. In this interview, Figeat discusses which metrics these brands are most interested in, and how they’re measuring performance of TV ads. Filmed at TV Rise 2019 in San Sebastian.

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