Why Voice Search Could be a Game Changer for OTT

Much has been made of the ability of voice search to disrupt Google’s dominance in the search world (though obviously Google is one of the early leaders in the voice search space too), but it could have a particularly interesting impact for over-the-top (OTT) apps says Kevin McGurn, CSO at Vevo. Voice search could provide a much smoother alternative to typing via a TV remote, and make navigating OTT apps much more straightforward, meaning whichever company takes the lead in the space could become very influential in OTT. In this interview McGurn also discusses Vevo’s OTT strategy, and how it positions itself within the music industry. Filmed at New Video Frontiers 2018 in London.

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