The VAN Guide to Video@DMEXCO 2018

It’s that time of year again when the industry descends upon the Koelnmesse exhibition centre in Cologne for DMEXCO, which this year takes place on September 12th and 13th. Video once again to features heavily across the expo and conference and VAN will be on-site and on stage to keep you up to date with the video and TV highlights. 

Video Ad News is an official media partner of the event, and we will be bringing you the latest thought leadership and news from the event in partnership with RTL AdConnect (Hall 8/A021-C028), Taboola (Hall 6/B051) and FreeWheel (Hall 8/D019-E018).

Coming Soon: The Video and TV Advertising Guide 2019

Video and TV Advertising Guide 2019We will be offically launching the Video & TV Advertising Guide 2019 guide at DMEXCO, so if your’e attending keep an eye out for the trade press stands around exhibition centre. Alternatively, if your’e joining us at New Video Frontiers in London on October 2nd/3rd, you’ll receive a copy there.  The guide was produced in partnership with RTL AdConnect, Taboola and FreeWheel, and looks at addressable TV advertising, the market impact of 5G, how to make video more effective, our industry’s need for an ethical renaissance, the rise of the media alliances, and Q&A’s with Finecast CEO Jakob Nielsen and Arete Research’s founder and senior analyst Richard Kramer.

Day 2:  The Age of Alliances Panel

On Thursday, VAN Editor-in-Chief Vincent Flood will be moderating a panel titled “The age of alliances: how European media build powerful collaborations to stay competitive,” on day two on the Debate Stage at 12.55pm.

Joining him on the panel will be:

  • Stephane Coruble, CEO of RTL Ad Connect
  • Sabine Eckhardt, COO of ProSiebenSat.1 Media
  • Peter Kerckhoff, VP Content at Deutsche Telekom
  • Jonathan Lewis, Head of Digital & Partnership Innovation at Channel 4

The panel will discuss how traditional competitors in the media world are putting aside their differences and pooling their resources to help them overcome the challenges posed by the digital-first platforms. Eckhardt, Kerckhoff and Lewis will give insight to their strategies and experiences of how they’re using these alliances to fight back against the GAFAN threat.

The Main Exhibition & Conference

As with previous years, the Motion Stage is home to a lot of DMEXCO’s video-focussed content, featuring presentations from companies like YouTube, Snap and Twitch, but there’s a wide range of TV and video advertising related content spread out across all the venues on both days.

Below we’ve listed the talks most relevant to our readers:

Day One – September 12th

10.00, Speakers’ Forum: Creative – Rich media for rich performance with Elah Krief (Adikteev GmbH)

10.00, Seminar 8: Measurable Impact: Using TV Data to Build Better Attribution Models & Understand the Path to Conversion

10.15, Congress Stage: Opening Keynote – The Age of Digital Optimism with Timotheus Höttges (Deutsche Telekom)

10.15, Motion Stage: Taptica presents Science meets Art – The Convergence of Data and Creative in Video with Melissa Dickman (Taptica), Gabriela Maestre (Tremor Video) and Alex Hewson (M&C Saatchi Mobile)

11.00, Motion Stage: TRO presents Sonic DNA: How Technology Fuels Creativity with Ric Scheuss (TRO)

12.00, Seminar 8: Connected TV: Mapping Tomorrow’s World Today – Empowering smart decisions for tomorrow´s TV business with Mark Zagorski (Telaria)

12.00, Motion Stage: Viacom presents Small screens, big changes with Josh Pieters (Comedy Central) and Joanna Wells (Viacom International Media Networks)

12.50, Experience Stage: Innovation in Video: Live Interactivity is the Key with Steve Ford (Twitch), Brandon Teitel (HQ Trivia), Christina Keller (Facebook) and Jeroen Doucet (ComingNextTV)

13.00, Work Lab 1: Switching on connected TV: what value can ad-supported content offer media owners and advertisers? with Sacha Berlik (The Trade Desk), Mufadal Jiwaji (ShareTheMeal/World Food Programme), and Katja Brandt (Mindshare)

13.00, Motion Stage: Spotify presents Listen, Look, Love: Streaming and the Multimedia Opportunity with Brian Benedik (Spotify)

13.00, Seminar 4: Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory with Ilhan Zengin (ShowHeroes GmbH), and Sophia v. Ingersleben (Viessmann Group VC/O GmbH)

13.40, Congress Stage: Revolution or Evolution: How global media houses create the future with Dominique Delport (VICE Media), Kelly Day (Viacom), and James Cooper (Adweek)

14.00, Seminar 2: MMA Germany – How to win the mobile video creativity challenge with Daniel Rieber (MMA Germany), Benedikt Schaumann (Nestlé), Matthias Maurer (LA RED), Andreas Rau (Facebook), Marianne Bullwinkel (Snap Inc.)

14.00, Motion Stage: Telekom presents TV goes Magenta with Arnim Butzen, Jörg Richartz, and Peter Kerckhoff (Telekom Deutschland)

15.00, Motion Stage: CNN presents What makes a Great Big Story? with Petra Malenicka (CNN), Chris Berend and Pippa Scaife (GBS)

16.00, Motion Stage: VICE presents VICE Visions – DMEXCO 2018 Edition with Benjamin Ruth, Luke Barnes, and Tamara Howe (VICE Media)

16.50, Congress Stage: How Consumer Choice has Changed the Video Landscape with Neal Mohan (YouTube)

Day Two, September 13th

11.00, Motion Stage: YouTube presents YouTube OnStage with Andreas Briese (Google Central Europe), Patricia Mosca (YouTube), Eunique (YouTube), Susanne Liedtke (Google), and Gera Geissel (Henkel)

12.00, Congress Stage: Transformation in an age of disruption with Max Conze (ProSiebenSat.1 Media)

11.20, Debate Stage: The Streaming Battle: How to directly connect with the viewer with Natan Edelsburg (Muck Rack/Shorty Awards), Soumya Sriraman (BritBox), Bernarda Duarte (Roku), and Ben Reininger (DAZN)

12.00, Seminar 3: It’s A Great Day to Video: Driving Impact with Facebook Video Ads with Torsten Mueller-Klockmann and Jin Choi (Facebook)

12.00, Motion Stage: UFA X presents From storytelling to audience-centric storymaking with Tobias Schiwek (UFA X)

12.55, Debate Stage: The Age of Alliances: How European Media build powerful Collaborations to stay competitive with Vincent Flood (Video Ad News), Stephane Coruble (RTL AdConnect), Sabine Eckhardt (ProSiebenSat.1 Media), Peter Kerckhoff (Telekom Deutschland), and Jonathan Lewis (Channel 4)

13.00, Seminar 7: Make In-App Video Buys Scalable with John Murn (Intowow)

14.00, Seminar 3: Game Changer: YouTube for Action with Shefali Bhatnagar and Michalina Seekamp (Google Germany)

14.00, Motion Stage: Twitch presents LiveStreaming: The Explosive Growth through ESports & Gaming with Jens Taubert (BONJWA), Burkhard Leimbrock and Sumi Chumpuree-Reyntjes (Twitch)

14.00, Seminar 4: Creating Mobile-Ready Video for Facebook and Instagram with Noha Bashir (Facebook)

15.00, Seminar 1: Video is paving the way- die nächste Generation innovativer Video Ads with Oliver Rosenthal (YouTube), Sumi Kusuma-Reintjes (Twitch), Björn Radau (Teads)

15.00, Seminar 8: Monetization Strategies for CTV and OTT Publishers with Melissa Roberts (AppNexus)

15.30, Experience Stage: Branded Content: How to drive engagement and sales with Branded Video with Luke Barnes (VICE Media), Arno Heinisch (Rocket Beans Entertainment), Nina Zimmermann (Burda Studios Publishing), Giuseppe Caltabiano (Contently), and Alberto Campora (Expedia)

16.00, Seminar 6: Wie Werbetreibende mit intelligentem Video Advertising wieder echte Aufmerksamkeit erzielen with Daniel Holm (Outbrain)


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