How DOOH is adopting programmatic #NVF17

Bringing programmatic buying and selling into digital out of home (DOOH) campaigns presents unique challenges says Cadi Jones, commercial innovation director at Clear Channel Outdoor. Presenting at New Video Frontiers, Jones outlines how the fixed inventory of DOOH media owners means they look at targeting and brand safety differently to online media companies, and lays out the current state of programmatic adoption. She also explains the unique benefits of DOOH, and why DOOH and mobile work well in tandem.

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