Exclusive Video Content Doesn’t Guarantee an Audience says glomex’s Michael Jaschke

Many publishers have been expanding their video departments and integrating more video content into their content mix, both to add value for readers and to benefit from video’s high CPMs. However, some publishers are still approaching video with what might be termed ‘legacy thinking’ i.e. many still believe the video content must be exclusive and produced in-house, as their text-based content has been in the past. But exclusivity doesn’t guarantee engagement from audiences, according to glomex CEO Michael Jaschke. Here Jaschke discusses what publishers can learn from TV when it comes to using syndicated content and he also explains how European publishers are likely to be affected by the upcoming General Data Protection Regulation (GDPR). Filmed in Cologne at DMEXCO 2017.


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