Google Enters the Pay TV Market with YouTube TV

YouTube TVYouTube has have made an impressive first foray into pay TV, with the launch of ‘YouTube TV’ in the US. Core features are partnerships with over 40 TV networks, a cloud DVR with unlimited storage, and a price-point which is about half of what many US cable providers are offering. Users will be able to access Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and “dozens of popular cable networks”.

The offering is also strong on live sports, and YouTube TV will include major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet. Google has also partnered with local TV stations for regional content, with MSNBC and Fox News for news, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, and reality TV from E! and Bravo. Subscribers can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV features more than 40 networks, listed below.

YouTube TV

    Some of the key features include:

  • A cloud DVR, with no storage limits. With YouTube TV, users can record live TV and never run out of storage. The cloud DVR can record as many shows as the user wants, simultaneously, without using data or space on the person’s phone and YouTube will store each of your recordings for nine months.
  • YouTube TV will be cross-screen. You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
  • YouTube Red Originals. With a YouTube TV membership, subscribers gain access to YouTube’s Red Original series and movies via the new YouTube TV app.
  • Six accounts included with each package. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. Users can watch up to three concurrent streams at a time.
  • YouTube say the offering is ‘half the cost of cable with no contract commitments’. A YouTube TV membership is only $35 a month and there are no contractualcommitments, so users can cancel anytime.

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