Video in China: an Overview #NVF16

Charlie WangAs well as being one of the world’s largest video advertising markets, the Chinese market is one of the most fascinating. For example, the media is highly regulated and censored, there’s almost no third-party ad serving, and the ‘Great Firewall of China’ has kept both Google and Facebook out. At New Video Frontiers last week, Charlie Wang, COO of ReachMax, an independent programmatic video provider, provided a fascinating overview of the key players and into the market’s unique set of market dynamics.

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