Publishers Need to be Smarter about Selling to Compete Against Facebook and Google #Video@Dmexco

DmexcoEven in 2016, the reality is that many publishers are still getting to grips with their programmatic strategies. And in fairness to them, barely a quarter goes by where a new threat emerges, a new piece of tech is launched, or a new industry fad takes hold. Here Jeremy Ostermiller, CEO at Altitude Digital, provides some easily-implemented programmatic pointers that publishers can use to both protect their brand whilst also make their inventory more attractive programmatically to advertisers. Filmed at Dmexco, Cologne.

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