The acquisition of StickyADS.tv by Comcast-owned FreeWheel was interesting for a number of reasons. Firstly, it’s another win for French ad tech, which is quickly becoming Europe’s main hub for homegrown technology. Secondly, it’s going to have an interesting effect on the sell-side, as the combined companies are going to be able to provide a relatively unique proposition to premium publishers, especially to those working in TV, which is no small thing in an industry where many vendors struggle to differentiate themselves. But it’s also a great example of a well-executed strategy, as StickyADS.tv have managed to build out their technology, scale across multiple markets and be acquired by one of the world’s media giants, having raised just $6.7 million. IVAN caught up with Gilles Chetelat, COO and Co-Founder at StickyADS.tv, is Paris this week, where we discussed the company’s journey and why the French ad tech scene is getting it right. He is joined by Thomas Bremond of FreeWheel, who explains how StickyADS.tv is going to fit into FreeWheel’s wider offering.