How AdMaster are Measuring TV Show Sponsorships in China #DataWeek

Data Week, Sponsored by The Trade DeskRegardless of where you the Saturday night TV formats like The Voice and Got Talent being viewed, you’ll find big brand sponsorship deals. It isn’t hard to see why brands consistently sign up. It’s one of the few times of the week where you’re likely to find entire families watching at once, and it gives brands the chance to be part of the national moment. In China, The Voice of China can see audiences of up to 120 million, and with those sort of numbers brands want to know what sort of bang they got for their buck. One of the companies in China working on helping brands measure TV sponsorship effectiveness is AdMaster, a cross-screen marketing technology and data company that measures the impact of paid, owned and earned media. Here  at AdMaster, explains how his company goes about measuring TV show sponsorship deals. Filmed at the I-COM Global Summit in Seville:

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