Global Publisher Focus: Distribution Continues to Be the Biggest Challenge Facing Publishers Today


publisher_focusFamous for its legions of fact-checkers and responsible journalism, Spiegel continues to be one of the world’s most respected news publications. Over the last few years video has been playing an increasingly important role, with that side of the business being led by Christoph Henning, Spiegel’s head of video advertising. Here Henning joins Marco Dohmen, StickyADS.tv’s country manager for Germany, where they discuss programmatic video in German, the Spiegel model, the supply problem and the challenges facing publishers today.

Filmed at the 1to1 Roadshow in Hamburg, as part of the Global Publisher Focus series, which will look at the challenges facing publishers in Europe, the US and Australia over the coming year.


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