Matomy Media Group announced they have it has acquired New-York based video advertising company Optimatic Media for a minimum of $25 million, plus further contingent yearly earn-out payments that based on Optimatic’s future earnings.
Matomy expects its combined revenue for 2015 to be over $315 million. Commenting on the acquisition in a statement, Matomy CEO Ofer Druker said, “Matomy has strategically driven its products and services into the area most important to marketers, which is performance, and to media which consumers are increasingly engaging, which are mobile and video. Optimatic is a great fit in Matomy’s main growth engines, and substantially complements our mobile programmatic growth. In the coming years, video will play an important role in the revenue that will be generated from mobile advertising.”
Optimatic is already profitable and produced a pretax profit of USD1.6 million for the ten months to end-October.