BBC Worldwide’s Bowman: There’s Still Too Much Friction in Mobile Video Advertising

Video advertising’s transition to mobile hasn’t been easy. This is hardly surprising when you consider the fact that the vast majority of mobile video ads were originally created for TV, where the viewer is often leaning back and is watching on a much larger screen. However, the challenges of mobile video advertising are by no means confined to the creative side, as BBC Worldwide’s Tom Bowman, SVP Revenue Development and Operations at BBC Worldwide, explains here in a joint interview with Yoav Arnstein, Head of EMEA for the LiveRail at Facebook. Filmed at Dmexco.

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