In-App Mobile Inventory is Still Posing Brand Safety Challenges

Screen Shot 2015-03-24 at 23.48.31One of the recurring stats you here about mobile advertising is that the vast majority of inventory is generated in-app, as opposed to mobile web. However, as Jason Cooper, General Manager, Mobile at Integral Ad Science explains, in-app inventory poses multiple technical challenges for an industry whose brand safety tools have been primarily designed for the open web.

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