Here’s what happened in the last week of video advertising. For a weekly overview of what’s happening in the industry, sign up to VAN’s Video Round-Up.
Nielsen to Start Measuring Audiences on Netflix and Amazon
Nielsen is to start measuring how content performs on SVOD platforms like Netflix and Amazon, as was first reported by the The Wall Street Journal. Nielsen plans to use audio cues to identify which shows are being streamed, so measurement won’t be dependent on co-operation from SVOD service providers. The measurement will provide content owners with more granular data on how their shows perform on Netflix, while broadcasters will also be able to see if putting programmes on Netflix impacts upon linear TV and traditional VOD.
According to the Nielsen documents seen by The Wall Street Journal, SVOD services are now meaningfully eating into traditional television viewing. TV was down for the month ending October 27th from a year earlier among adults 18 to 49, a demographic that advertisers pay a premium to reach.
Aereo Files for Bankruptcy
Aereo, the cloud-based US TV service, announced that it is to file for bankruptcy. According to a statement on its website, the company encountered too much resistance from the incumbent media companies, who legally opposed Aereo’s court in various states and in the US Supreme Court. While Aereo had significant victories in the federal district courts in New York and Boston and the Second Circuit Court of Appeals, the reversal of the Second Circuit decision in June by the US Supreme Court was the final nail in the coffin. Aereo say the US Supreme Court decision effectively changed the laws that had governed Aereo’s technology, which created regulatory and legal uncertainty which the company has since decided was too big a hurdle to overcome.
Mediaocean and Videology to Integrate
Mediaocean and Videology announced a partnership that will allow media buyers to access television and digital video inventory within the same user interface used by the majority of television ad buyers – Mediaocean’s Spectra. Many TV ad buyers use Mediaocean’s Spectra platform to execute the entire media lifecycle of their campaigns – from research and order management, to reporting and invoicing. The integration with Videology now allows TV buyers to perform many of these same functions for digital video within the same user interface, for a single campaign.
Eyeview Raises $15 Million
Eyeview, a video ad platform that focuses heavily on personalised video ads, announced it has received a $15 million in financing from existing investor Marker LLC. Eyeview say the additional funding will be used to accelerate Eyeview’s growth.
Vevo CEO is to Step Down
Vevo, the world’s largest music video platform, announced today that President and CEO Rio Caraeff will leave the company at the end of 2014 to ‘pursue other opportunities’. Caraeff has overseen Vevo’s growth since 2009 and today the company confirmed it has begun to search for Caraeff’s successor. Vevo’s Chief Financial Officer Alan Price will be acting as interim CEO effective as of January 1st, 2015.
Sky Invested an Additional $1 Million in Pluto.tv
Sky announced that it has invested an additional $1 million in Pluto.tv, a video startup that runs a series of linear channels, after announcing it intended to invest $500,000 just last month. Sky also announced that Sky CEO Jeremyu DArroch will replace James Murdoch as Chairman of SKy Deutschland.
Ad of the Week: Sainsbury’s, ‘Sainsbury’s Christmas 2014’, AMV BBDO London