Altitude Digital’s Ostermiller: Vpaid Errors and Poor Integrations are Lowering Publisher Fill Rates

When publishers think about fill rate, most are likely to make the assumption that a low fill rate equates to low demand for their inventory, which indeed it often might. However, it isn’t always that simple. As Jeremy Ostermiller, CEO of Altitude Digital explained to VAN in New York, there are a host of other possible problems that could be lowering the fill rate for video publishers.

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