Acquistions, launches, new hires and rebrands — here’s what happened this week in video advertising. For a weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
Attendees to Experience Virtual Reality at New Video Frontiers
Anyone attending New Video Frontiers in London on October 22nd will have the opportunity to try out one of two Oculus Rift sets, thanks to AKQA, the event’s VR sponsor. Resh Sidhu, AKQA’s Creative Director, will also be explaining how virtual reality will turn the advertising world on its head, ushering in a media revolution comparable to the introduction of the ‘talkies’ in 1900. Tickets for New Video Frontiers are now on sale and can be bought here.
Rentrak Acquired Kantar Media’s US-based TV Measurement Assets
Rentrak acquired Kantar Media’s US TV measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock. A Rentrak said the deal will give the US TV ratings marketplace ‘a single massive and passive TV measurement ratings service’. Under the agreement, Rentrak will also integrate its national and local TV measurement with a number of Kantar’s U.S.-based services that focus on digital media, advertising expenditure and purchase data.
Videoplaza Launched ‘Konnect’, a Video SSP
Videoplaza launched its video SSP solution which is aimed at broadcasters and premium publishers. Read full story.
Ebuzzing & Teads Rebranded as ‘Teads’
Ebuzzing & Teads, rebranded as ‘Teads’ this week. Teads specialise in outstream video ad formats which the company monetises using its video SSP. Ebuzzing’s range of video advertising solutions solutions are now directly managed within the Teads’ platform, as a managed services offering for agencies. The company also announced that Christophe Parcot, former director of Yahoo Europe, has joined the company as Chief Operating Officer.
AOL Hired Dermot McCormack as President of AOL Video & AOL Studios
AOL today announced Dermot McCormack is joining AOL from Viacom as President of Video and Studios. McCormack succeeds Ran Harnevo, who has left to pursue other opportunities, but who will remain as Executive Producer of AOL’s first long-form Original Series, Connected. McCormack joins AOL after almost 6 years at Viacom, where he most recently ran Viacom Music & Logo’s Connect Content Group.
TubeMogul hired Mauricio Leon as Commercial Director for Europe
TubeMogul have hired Mauricio Leon, who was Commercial Director at Performics, a division of ZenithOptimedia, to work on the company’s EMEA expansion. Leon has held a variety of TV buying roles in the past, having spent 13 years working in TV buying at agencies such as Mediacom, Starcom Mediavest Group and Leo Burnett, before making the move into digital where he was Commercial Director for Performics. His first job was on the sell-side, with ITV. Leon’s remit will be to head up TubeMogul’s platform and agency sales teams across Europe while also developing the company’s role in programmatic TV as the market evolves.
MTGx Chose FreeWheel in Pan-European Deal
FreeWheel, a sell-side video ad platform, announced today that it has been selected by Stockholm-based MTGx, the digital accelerator of Modern Times Group (MTG), to monetise the group’s digital inventory across the Nordics and Central Eastern Europe. FreeWheel say they served more than 50B video ads in the first half of 2014, with over 15 percent of that traffic coming from Europe, representing 70 percent of the TV VOD inventory in the US and over 80 percent in the UK.
EE Launched Its HbbTV Service
EE, a UK-based communications company, launched a new TV service. EE TV works with home TVs, tablets and smartphones, allowing customers to access live and recorded Freeview, On Demand and Catch up across multiple devices.
Ad of the Week, Snickers: Mr Bean Kung Fu