Rubicon Project’s Soon to Be Released Video Product in Private Beta

RubiconRubicon Project’s video product is currently in a private beta and will soon be offered to the company’s display and mobile customers. Franke Addante, CEO of Rubicon Project, made the announcement during a Q2 earnings call yesterday, as the company posted better than expected results in what its first full quarter as a public company.

Rubicon Project posted a Q2 year on year increase of 49 percent in the second quarter, bringing revenue up to $153.5 million, which was an increase of 36 percent on the same period last year.

Rubicon lost more money than last year, however, with a net loss of $9.4 million, compared to $2.1 million in Q2 of 2013. The company’s net loss was $9.4 million for the second quarter of 2014 compared to a net loss of $2.1 million for the second quarter of 2013. Yesterday the stocks jumped a little on the news as investors bought into the company’s growth potential.

Speaking about the video project, Addante said, “I’m pleased to announce that as planned, we’ve released our new product into private beta. Rubicon Project already powers many of the most important media companies in the world such as Viacom, CNN and Stocks, just to name a few. We’re excited to now offer video capabilities to our customers to complement our display offerings.”

And if Rubicon Project do succeed in selling in video to their current crop of customers, they’ll be working with some of the most powerful video players and content owners on the planet. News Corp, who own a 19.9 percent stake in the Rubicon Project, seem like likely candidates to work with Rubicon on their video too. Then Comcast selected Rubicon Project as the technology provider for their display and mobile private exchange for the Comcast XFINITY and xfinityTV sites.


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