Week in Review: BSkyB Pays £5 Billion to Create Sky Europe, AOL Gets TV Conversion Patent, Amazon to Spend $100 on Content in Q3

Here are some of the highlights from the last week in video and TV advertising, with highlights from BSkyB, AOL, Beamly, Amazon, YuMe, Vindico and LinkedIn. To have VAN’s weekly video round-up delivered straight to your inbox, subscribe here.

BSkyB Confirms £5 Billion Acquisition of Sky Italia and Majority Stake in Sky Deutschland

BSkyB has confirmed it acquired Sky Italia and 57.4% stake in Sky Deutschland, making the company the pay TV market leader in the UK, Germany and Italy. Sky will pay £4.9 billion in cash and transfer BSkyB’s 21% stake in National Geographic Channel to 21st Century Fox.

The new company will have a coverage of 20 million customers and Sky say there is ‘significant headroom’ to sell additional products to and launch new services for customers. On an aggregated basis, the group’s revenues will increase from £7.6 billion for the standalone BSkyB to £11.2 billion.

AOL Platforms’ Adap.tv Granted Patent for TV Conversion Tracking

Adap.tv, a division of AOL Platforms, announced that it has secured a patent which they say will enable them to track conversions on TV. The technology will be used alongside the ‘methodology of Convertro’, an attribution provider recently acquired by AOL, and Adap.tv say that advertisers will be able to identify which online and TV environments their ads are most effective and driving sales.

The industry is just in the beginning stages of applying automated, data-driven approaches to TV,” said Dan Ackerman, Senior Vice President of Programmatic TV at Adap.tv. “This patent is a recognition of the work our teams have done to develop technologies that will accelerate this shift towards more efficient TV advertising predicated on ROI and accountability. The ultimate goal is to tie TV closer together with digital, and provide a more holistic view of marketing investments across all online and offline channels.”

Beamly to Bring Social Layer to iPlayer, ITV Player and 4oD

Beamly have launched a new Chrome extension that allows users to have a Beamly OnDemand panel added next to the video player, which displays the tweets made at that moment when the tweet or comment was made when the show first broadcast on TV. Beamly say the new service makes catch-up social, so people can enjoy the social commentary made at that moment in the original airing of the show.


Amazon Will Spend $100 Million on Original Content in Q3

Amazon will spend more than $100 million on original video content in the third quarter, representing a huge significant increase in . In an earning call on Thursday, Amazon CFO Tom Szkutak the company has approved a number of pilots for original TV shows for its Prime Video service.

YuMe Launches ‘Ngage’, a Multiscreen Ad Format

YuMe, a video ad platform, launched Ngage, a set of multi-screen video ad units for connected TV, tablet, smartphone, and PC. The formats combine video, branding slate and interactivity buttons within the frame of a video player.

YuMe Ngage

Vindico Releases Mobile SDK to Enhance Cross-Screen Campaigns

Vindico has released an updated version of the Vindico Mobile SDK that allows advertisers to deliver and measure video ad campaigns across all screens, including in app mobile environments and on the mobile web. The updated SDK adds built-in Vindico’s ‘Adtricity’ technology which also provides viewability measurement on mobile placements.

LinkedIn to Acquire Bizo for $150 Million

LinkedIn announced they are going to acquire Bizo, a B2B display ad network for $175 million. Read full announcement.

Best of the Rest

AOL Doubles Newfronts Haul, Names New Head of Sale (Ad Age)
Google Hails Google Play and ‘Phenomenal’ YouTube Growth (Guardian)
Fox Offer for Time Warner Could Inspire Rival Suitors like Google and Apple (LA Times)


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