How Multiscreen Content Delivery Platforms Boost Inventory and Act as a Data Source

The multiscreen video platforms are the oft-forgotten heroes of video advertising, especially when it comes to delivering TV-quality linear streams. Before an ad is served, the content has to be marked for ad insertion and data is often passed between the content streaming platform and the ad server to ensure the right ad hits the right user. And then of course features like content personalisation boost inventory by making the content ‘stickier’. Clearleap are one of the companies helping TV go multiscreen and the company’s clients include Scripps Networks, HBO and Time Warner Cable. Here David Mowrey, VP, Product Management at Clearleap, explains what his company does and how how the platform interacts with ad tech ‘upstream’. Filmed in London at TV Connect.

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