Week in Review: AOL Overtake Google for Ads Viewed, Cross-Platform Measurement in the UK, Sky’s Rapid Growth

Here’s an overview of what has been happening in the video world over the last weeks, with highlights from Google, AOL, Nielsen and Sky. To stay up to date and have the latest industry news and insights delivered straight to your inbox, sign up for the weekly VAN newsletter.

AOL Oust Google from Top Spot on the Comscore Rankings for Ads Viewed

AOL have overtaken Google at the top of the US Comscore Rankings for ads viewed in September 2013. AOL’s added

Comscore US Rankings for Ads Viewed

scale is a result of the Adap.tv acquisition.

Sky The UK’s ‘Fastest Growing Connected TV Service’

Sky say their plan to accelerate growth in new connected TV services has had an ‘immediate impact’, with 642,000 customers connecting their Sky+HD boxes to broadband in Q3 2013, bringing the total to 3.4 million. As a result, the number of connected homes reached 3.4 million, up from 1.3 million last year, making Sky the UK’s fastest-growing connected TV service. Sky say they saw strong growth across all products with 800,000 new paid-for subscription products, representing growth is up 50% year on year.

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Nielsen Launch Cross-Platform Measurement in UK

Nielsen has launched multi-platform ad measurement platform in the UK, aimed at helping advertisers find the media mix for their campaigns. Early UK test results show:

– Big variance in ad campaigns’ ability to generate ‘incremental reach’
– Variance influenced by TV campaign size and audience age and gender
– Men generate more incremental reach than women

Cross-Platform Campaign Ratings

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