Week in Review: YuMe’s IPO, AOL’s Adap.tv, Open VV, Blinkx Acquires Grab Media

Here’s an overview of the biggest stories from what has been an historic week for video advertising. Between AOL acquiring Adap.tv and YuMe’s IPO, the video landscape looks fairly different today than it did this time last week. To receive an overview of industry news delivered straight to your inbox each week, sign up for the VAN Round-Up.

AOL Acquires Adap.tv

Quite possibly the video story of the year – AOL acquired Adap.tv for $405 million for $322 million in cash and $83 million in AOL stock.

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YuMe Kickstarts Its IPO and Holds Steady on NYSE

YuMe, a video ad platform, has  priced its initial public offering below its expected range, offering 5.1 million shares at $9. The company had expected to price 5 million shares at $12 to $14 per share, but is thought to have revised the pricing in light of Tremor’s lacklustre performance. Thus far the share price has been holding steady around the $9 mark.

Here’s a video of the YuMe team ringing the bell on Wall Street:

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Video Viewability Initiative OpenVV Quadruples Membership

Open VideoView (OpenVV), the open-source viewability solution founded by TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange, announced it has quadrupled its membership, with 20 companies now offering support for the open viewability initiative. The new companies joining OpenVV include 24/7 Media, Adap.tv, Adconion Direct, Blinkx, Brainient, DataXu, DG, Extreme Reach, Media6Degrees, Meetrics, Mixpo, Nielsen, PointRoll, SourceKnowledge and TRUSTe. The aim of the OpenVV consortium is to create an industry-wide standard that will benefit brands, agencies and publishers,  

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Nielsen Research Finds Twitter Boosts TV

And vice versa. Obvious really, but nice to see some data confirming the symbiotic relationship.

Nielsen Twitter


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Video Search Engine Blinkx Acquires Grab Media, a Syndication and Ad Platform

Blinkx, a video search engine, has acquired Grab Media for an undisclosed fee, which it says will boost its audience and expand its relationships with advertisers, publishers and content providers. The acquisition is an as-yet-unspecified all-cash transaction with Grab Media parent Grab Network Holdings. Blinkx say the deal will help the company accelerate its new syndication and monetisation product, ‘Blinkx VideoAdvantage’.

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SpotXchange Expands into Spain and Appoints Business Development Director for Spain

SpotXchange, a programmatic ad platform, of video ad inventory, has expanded into the Spanish market and has appointed Ana Garcia as Business Development Director for Spain. Ana has worked in the Spanish online advertising industry for over twelve years in a number of leading companies including Adpepper, Advertising.com, Yahoo! and CPX Interactive where she held business development positions as well as managing director roles. She has also worked client side as a digital marketing director for Zed.com and country manager for Spain and LatAm for CPX.

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