Week in Review: Google’s Chromecast, Netflix’s Cord-Cutters, Adap.tv’s New Hires

Here’s an overview of the week’s big stories in online video, with highlights from Google, Netflix, Adap.tv and Blinkx. To stay up to date and have the latest industry news and insights delivered straight to your inbox, sign up for the weekly VAN newsletter.

Google Launches Chromecast

Yesterday Google announced ‘Chromecast’, a two-inch long device that looks like a memory stick but with an HDMI prong instead of USB. The device contains an ARM processor, Wi-Fi, and a slimmed-down version of Google’s Chrome OS that allows Netflix, YouTube, and content being viewed in the Chrome browser or on indeed on Chromebooks to be streamed directly to the TV.

Once installed the Chromecast will take streaming content directly from your Wi-Fi connection, rather than running it through a phone or tablet, so that the control device can be used for other things. The dongle works with iOS devices as well as Android.

One in Five US Netflix Subscribers Cancel Pay TV…

…but nearly three-quarters of Netflix subscribers in the US kept their cable, satellite or telecom pay TV subscriptions, according to a June 2013 study from Cowen and Company.

Read Full Story on eMarketer>

Adap.tv Adds Numerous New Hires to European Team

Adap.tv is continuing to expand its European operations with five new members to its team. Ian Tinson – formerly of head of ad ops for EMEA at Xaxis – takes up the newly-created role of ‘director of client services EMEA’. Darryl Thomas also joins Adap.tv from Xaxis, where he was ad operations manager for EMEA. Loïc Dussart joins from Dailymotion in France, where he was international sales manager. As account manager EMEA at Adap.tv he will focus on further development of the company’s French business. Finally, Richard Rowe is the new senior publisher account manager at Adap.tv, having previously worked with Smartclip and Ismail Qasimali joins from Criteo where he was an integration and support engineer.

Read Full Announcement>

Blinkx Launches Beta of ‘blinkx VideoAdvantage’

Blinkx, have launched ‘blinkx VideoAdvantage’, which provides publishers with video content on a revenue sharing basis.  The self-serve portal allows publishers to choose from a catalogue of premium video content, from where they can also track things like video views and revenue.

 Read Full Release>

Subscribe to Weekly VAN Newsletter

Ad Tech

Leave a Reply