Here’s an overview of the top video and connected TV advertising stories from the last week. To have a weekly summary of industry news delivered straight to your inbox, subscribe for VAN’s weekly digest.
Opera TV Snap Enables Video Content Owners to Easily Set Up and Monetise CTV Apps for Free
Opera Software today announced the launch of its new ‘Opera TV Snap technology’, which enables users to transform online video into apps for connected TV – at zero cost and ‘in less than a minute’. The launch partner for the new technology is Dailymotion, the world’s second-largest video site, who will be using the tech to expand their presence on connected TV.
The Opera TV Snap solution allows content owners to re-purpose their online video channels and existing video inventory into ready-to-run HTML5 apps for the Opera TV Store. Opera TV Snap will also enable content owners to monetize their existing video catalogs through Opera’s own ad networks and ‘similar partnerships’. Opera say that with no special technical skills required to transform content into a Smart TV app, Opera TV Snap breaks down the barriers to entry.
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YuMe Launch Household Targeting
YuMe, a video ad platform, has launched a multi-screen household targeting product to help advertisers reach all members of a given home using video ads. The new offering provides interactive video ad delivery on whatever connected device audiences are viewing. Hyundai, in conjunction with Innocean and Initiative, is amongst the first brand advertisers to utilize YuMe’s ‘Household Targeting’ product for an upcoming Luxury campaign, focusing on the Genesis model. “Car buying is typically a family decision and with YuMe’s Household Targeting we not only reach the decision maker but the family influencers as well.” said David Matathia, Director of Marketing Communications for Hyundai.
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Ebuzzing to Distribute Vine and Instagram Branded Video Content
Ebuzzing, a video advertising company, say they have become the first company to introduce the ability for brands to share branded Vine and ‘Video for Instagram’ clips outside of the platforms.
‘Video for Instagram’ allows users to upload a 15-second video, whilst Vine enables the creation of 6-second clips and was launched in June 2012, reaching wider popularity when it was purchased by Twitter in October 2012. Ebuzzing’s technology allows brands to share the clips created on Vine and ‘Video for Instagram’ apps across Ebuzzing’s network of over 20,000 blogs, media sites and publishers.
Unruly Say Brands Should Stop Trying to be Funny to Go Viral
Unruly, a video technology company, have published some new research stating that advertisers should stop trying to be funny if they want their campaigns to go viral. The Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh. Unruly say that because humour is subjective, brands need to be extremely funny to impress consumers worn down by ads that aspire to be funny (and usually are not).The report also found that Wednesday was the optimum day to release a new campaign across the social web based on average daily share rates.