Rovi, a TV technology provider and connected TV ad network, have released the results of a study conducted in conjunction with American Airlines (client), Universal McCann Manchester (agency) and Decipher, a UK-based consultancy and research group. The research found that in the case of American Airlines, the brand achieved an increase in brand favourability of 254%. It also found that advanced advertising on connected TVs advertising increased brand association, and American Airlines saw a 308% lift in association with key brand statements.
Doubleclick Integrate Wildfire into DFP
Google’s Doubleclick made a variety of announcements at its ‘Think Doubleclick’ event. The big announcement was that Wildfire, the social advertising platform, will be integrated into Doubleclick for Advertisers (DFA). On the video front, a new product called ‘Cross Sell’ will make monetizing video easier, and some new rich media formats will enable advertisers to live stream video directly into a rich media ad unit. Watch Neal Mohan
Tubemogul Raise $10 Million for Asian Expansion
TubeMogul has announced it has raised an additional $10 million to expand into various Asian markets. The Series C round was led by SingTel Innov8, the corporate venture capital arm of the SingTel Group and Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures also participated.
The company plans to use the capital to ramp up information technology infrastructure and hires in a region where it says it is already seeing some traction. TubeMogul say their offices in Singapore and Sydney have grown from having a handful of sales executives to full teams spanning account management, marketing, and operations and planning.