Ad of the Week: Peta, “Runway Reversal”, Ogilvy and Mather (China)


This week’s Ad of the Week was produced for Peta by Ogilvy and Mather, China, as part of Peta’s ongoing anti-fur campaign. The ad aims to highlight the absurdity of wearing fur, as humans and animal swap roles for an anthropomorphic fashion show. If you have a steady stomach and are not eating your lunch, Peta have also published a video of illustrating how some Chinese fur farms operate, where animals are skinned alive — literally skinned alive — on their site.


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Ad of the Week