OTT and Online Video Market Set for a ‘Sustained Global Boom’

Online Video Global Growth Global online TV and video revenues will reach $28.72 billion in 2017, representing a massive increase from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 2012, according to a new report from Digital TV Research. The company’s new study, ‘Online TV and Video Forecasts’ (which only covers fixed broadband developments – not smartphones or tablets), states that the over-the-top TV sector is ‘on the brink of a huge take-off as the key players expand globally, companies consolidate and as new partnerships are announced on a daily basis’.

By 2017, Digital TV Research say 480 million homes in 40 countries will watch online television and video, up from 182 million in 2010. By 2017, 64.6% of the world’s 745 million fixed broadband homes will view television and video online, up from 33.5% of the 473 million fixed broadband total in 2010.

Online TV and Video Revenues by Source in 2017

Online TV and video advertising is the key driver in the OTT sector, recording revenues of $6.0 billion in 2012, up from $2.4 billion in 2010. Rapid advertising expenditure growth will continue, to reach a global total of $14.7 billion in 2017.

However, Digital TV Research believe that advertising’s share of total OTT revenues will fall from 65% in 2010 to 51% in 2017.

Video Revenue by Main Countries in 2017
The US will remain the dominant market for online TV and video revenues. However, its share of total revenues will drop from 53% in 2010 (when the US recorded revenues of $2,001 million) to 38% in 2017 ($10,952 million). China’s online television and video revenues will rocket from $49 million in 2010 to $2,057 million in 2017 (just ahead of Japan to take second place).

Subscribe to Weekly VAN Newsletter

Ad TechAsiaAustraliaConnected TVEuropeOTTUS