Http Live Streaming (HLS) Still Posing Challenges for Mobile Video Advertising

As video advertising moves on to mobile devices, the industry is confronted with a new range of challenges, spanning everything from data usage and creative types, right through to the technological infrastructure required to simply deliver an ad. Here Chris Johnston, Brightcove’s¬†Director of Technology Partnerships, explains how delivering advertising via http live streaming (HLS) differs from the Flash-based systems that have traditionally been used online.

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