VeNA, an Asia Pacific video and social advertising network, has signed an agreement with BrightRoll giving VeNA exclusive access to all inventory on the BrightRoll Exchange (BRX) in Australia and New Zealand. VeNA say the deal will make it one of the largest video networks in the region, according to comScore figures. Previously, VeNA has been ranked fifth by comScore in terms of unique visitors and BrightRoll has been ranked seventh in Australia.
“The deal with BrightRoll is instrumental to VeNA across Asia Pacific in terms of our market reach,” said James Zipeure, VeNA’s chief operating officer. “We expect mobile video to explode with estimates that a third of all people who access mobile internet are watching video. We expect this to increase by 20% compound annual growth rate over the next three years.”
Craig Whitmer, Vice President of the BrightRoll Exchange (BRX) said: “BRX has grown significantly in the two years since its launch and international expansion is critical to our future growth. The deal with VeNA allows them access to premium video inventory across all four screens and pushes BRX aggressively into the Asian Pacific region.”