YuMe Launch AFP 4.0, Introduce ‘Quickstart’ for New Video Publishers

Yume LogoYuMe, a video ad network and ad platform, have launched of ACE for Publishers 4.0 (AFP 4.0). The company describe Ace as a ‘complete video ad management suite that delivers a reliable and scalable solution to drive higher revenue, lower operation costs, and streamline video ad processes across all connected screens’.

Version 4 of AFP also includes ‘AFP Quickstart’, which is designed to make video advertising more accessible to publishers with minimal video ad ops expertise. Yume also say the QuickStart edition of AFP is designed to help publishers manage their video ad inventory and deliver ad campaigns efficiently and cost-effectively.

Quickstart also uses Yume’s ‘proprietary yield optimization algorithm to maximize fill rates and automatically respond to real-time changes in impression supply’, which ensures that publishers leverage the highest-paying ad network at all times.

AFP QuickStart also provides all of the performance metrics you’d expect, including: clicks, impressions, viewthrough rates, response rates, pacing, and estimated revenue, and AFP is fully integrated with YuMe’s ad network, the Connected Audience Network.

Screenshots from the UI (click to enlarge):

Yume's AFP UI - Campaign Manager


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