Ad of the Week: Mercedes, ‘Invisible’, by Jung von Matt

This week’s ad comes from Germany, with an produced by agency Jung von Matt for the new Mercedes F-Cell. The F-Cell is a hyrogen fuel cell electric vehicle and the idea was to demonstrate how the car is ‘invisible’ in terms of carbon emissions. So Jung von Matt attempted to make the car invisible using a technique akin to the US military’s cloaking technology, but by covering the camera and coating the car with a layer of LEDs:

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