64 Percent of UK Video Audience Exposed to Video Ads

Comscore LogoComscore have released their UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users in January, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.

Chart: Top 10 Online Content Video Sites by Total Unique Visitors (000) Source: comScore Video Metrix, UK Age 6+, January 2012Description: YouTube Helps Propel Google Sites as Top Online Video Destination34.2 million UK internet users watched a total of nearly 8.4 billion videos for 59.0 billion minutes in January. While the size of the UK online video audience has not grown in the past six months, the number of videos viewed has grown 28 percent while the total time users spent engaging with online video grew 42 percent, suggesting that online video viewers continue to become more engaged over time.Google Sites ranked as the top online video content property with 29.9 million unique viewers who watched nearly 3.7 billion videos for more than 15 billion minutes. Viewers of YouTube videos accounted for 99.5 percent of all videos watched on of Google Sites. Online music video destination VEVO ranked second on the list with 11.7 million unique viewers watching 180.1 million videos for 823 million total minutes. Rounding up the top three is social network Facebook, attracting more than 8.3 million unique viewers who viewed 45.2 million videos for a total of 162 million minutes.Tags: Online Video, Google Sites, VEVO, Facebook, BBC, comScore, Video Metri …Author: comScorecharts powered by iCharts

Other key facts from the report are:

– Males were three times more likely to engage with content than females.
– However, when it came to video ads, the gender split was more even with males accounting for 56.4 percent of all time exposed to ad videos compared to 43.6 percent for females.
– 15-24 year olds represented the largest age segment for content videos with 6.3 million viewers.

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