Ad of the Week: Mass Effect 3, ‘Fight for Everything’

Mass Effect 3This week’s Ad of the Week was produced for Mass Effect 3, a game produced by Electronic Arts. It was created by Draftfcb in San Francisco and the ad does justice to the epic nature of the Mass Effect games. The work in the combat sequence was your was created by VFX specialists at The Mill who rendered out elements like the aliens and the ruined Golden Gate bridge, before compositing those elements over the live film.

A spectacular ad that would give even the most epic of Hollywood blockbuster trailers a run for their money:

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