Sixty four percent of US agency executives regard online video advertising as being equal to TV, according to a study by Brightroll. The company’s ‘US Video Advertising Report 2012’, […]
Category Archives: US
Worth a Look: Microsoft Scales Back TV Ad Ambitions
Microsoft have started to scale back their (non-connected) TV advertising ambitions in hte US, say Adweek. The Microsoft Advertising TV Network has been a division focused on selling TV […]
Long-Form Content Accounts for 40 Percent of Mobile Viewing, Say Tremor
Tremor Video have released a study stating that long-form video now accounts for 40 percent of mobile video viewing. The research suggests that mobile users no longer only opt […]
Worth a Look: OMMA Panel on the Role of the GRP in Online Video
OMMA recently held a panel on the role of the GRP in online video and as you’d expect, the debate centred on whether the video industry needs to ape […]
Leading TV Execs Undecided on Best Connected TV Strategy
Leading TV executives are still undecided as to which company is pushing forward the most effective connected TV strategy, according to a survey carried out by MPP Global Solutions. […]
Adap.tv Opens Up Platform with ‘App Center’ for Video Advertisers
Adap.tv have launched a new ‘App Center’ for video advertising in an attempt to simplify the discovery, management and integration of the various ad tech services on offer to video […]
Tremor Launches ‘Mobile Creative Platform’ to Simplify Mobile Campaigns
Tremor Video have launched ‘Mobile Creative Platform’, a toolset that enables advertisers to build and deliver interactive video creative across all mobile devices and operating systems. The platform is […]
Adobe Introduces ‘Simulcast’ to Bridge TV and Digital Ads
Adobe have introduced a new feature called ‘Simulcast’ to their Project Primetime platform, which they say helps to bridge the gap between TV and online video advertising. Simulcast enables […]
Worth a Look: Forbes and The Atlantic on the Positive Impact of Advertising
The advertising industry is, with no little irony, extremely poor when it comes to selling its own strengths. Okay, so that’s not completely true – the industry does do […]
Adconion Folds Joost into Smartclip, Eyes US Multiscreen Market
Adconion Media Group is folding in and rebranding its Joost into Smartclip‘s multi-screen video advertising network. Joost Media was a peer-to-peer-based premium video distribution platform originally started by Skype founders […]
Worth a Look: The LA Times on Crowdsourcing Creativity
One of the main barriers to the growth of the video advertising industry, particularly in the SME market, is the cost of producing a professionally produced video ad. Even […]