Blip, an independent video network, and Yahoo! Screen, have announced a joint distribution deal. Both Yahoo! and Blip have launched branded channels featuring original premium, original content and the […]
Category Archives: US
Larger Video Players Encourage Engagement
In display advertising it’s common knowledge that larger ad units tend to out-perform their smaller sidekicks, but in video the size of the screen the ad is shown on […]
BSkyB and News Corp Pump $45 Million into Roku War Chest
Roku announced earlier today that it has received $45 million in a new strategic investment from News Corporation and British Sky Broadcasting (BSkyB). In a statement Roku said the new relationships […]
YuMe Launches Interactive “Mobile Flip” Video Ad Unit
YuMe, a US-based video ad network and ad platform, has launched a full-screen mobile video ad unit called ‘YuMe Mobile Flip’ that they say represents an ‘industry first’. The […]
Marketing and Media at the World’s First Truly Multichannel Olympics
While the butcher bullying bigwigs at Locog and the IOC have been trying transform the Olympics into an event most brands would run a mile from, the fact remains […]
Ad of the Week: Axe, ‘Susan Glenn’, Bartle Bogle Hegarty
This week’s Ad of the Week was produced by BBH for Axe (known as Lynx in the UK, Ireland and Australasia). BBH’s ads for Axe have a lot to […]
Video RTB Presents Both Opportunities and Hurdles for Brands
Video real-time bidding (RTB) offers both opportunities and hurdles for brand buyers, according to a Forrester report commissioned by Tubemogul, a buy-side video demand-side platform (DSP). Eleven RTB buyers […]
Q&A with Jack Smith, Co-Founder of Vungle, a Mobile Video Advertising Startup
Vungle help app developers monetise their apps with video advertising and act as part creative agency (with a 24 hour turnaround on creatives), part ad network. The Silicon Valley […]
Broadcasters Reaching ‘Tipping Point’ for Multichannel Advertising
Videoplaza, a sell side ad management platform, has published a report stating that broadcasters need to invest more in monetising IP-delivered video content if they’re to keep pace with changing […]
Ad of the Week: Skittles, ‘Walrus’ by DDB Chicago
If there’s one brand whose advertising gives Old Spice a run for its money in the surreal stakes, it’s Skittles. Their latest ad was produced by DDB Chicago and […]
Nielsen Acquire Brand Measurement Specialists Vizu
Nielsen have announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. Nielsen say the acquisition will build on […]