AdRise is a connected TV advertising platform that can deliver ads across multiple devices, providing what the company describes as a ‘TV commercial experience in a lean-back environment that is targeted, measurable, […]
Category Archives: US
Completed Views More Valuable to Advertisers than CTR, say VINDICO
A report published by ad management platform VINDICO states that users who watch entire ads are more valuable to advertisers then users who actually click on video ads. VINDICO […]
New Standards to Make Ads Skippable, Reduce Complexity
The IAB has launched the first major update to its in-stream video advertising standards since 2008, known as the “IAB Video Suite”. The new standards will update and improve the specifications […]
IAB Lauch ‘Rising Stars’ Contest for Video Advertising
In recent years the Interactive Advertising Bureau (IAB) has used its ‘Rising Stars’ contests to introduce new ad units. The idea is that anyone in the industry can suggest innovative […]
HIRO Media Completes $5M Funding Round for US Expansion
Israeli video ad tech firm Hiro Media have raised $5 million to fund a stronger play in the US market. The funding will be used to open a ‘Center of Development […]
SpotXchange To Allow Users to Skip Video Ads for $0.10 (Yes, That’s $100 CPM)
SpotXchange have launched SkipIt, a service that allows users to viewers to skip video ads for $0.10. Users top up an account which they can then use to bypass […]
Syndication Can Help Solve Video’s Supply Problem
The video advertising industry has a supply problem. While video publishers are enjoying soaring CPMs, the shortage of premium inventory is limiting growth and prevents advertisers from being achieving […]
Worth a Look: The Trouble with Targeting on Connected TV
Mark Trefgarne, CEO of LiveRail, wrote an interesting piece over on Ad Age this week, about the pros and cons of targeting on connected TV. The main problem with […]
US Video RTB Spend to Hit $667 Million in 2013, Say Forrester
A study by Forrester Consulting commissioned by real-time bidding (RTB) supply-side specialists SpotXchange, predicts that online video advertising will continue to grow and will account for 21.8 percent of all […]
SpotXchange Introduces Loss Reporting Capability for RTB Buyers
SpotXchange announced today that they’re introducing a loss reporting capability to its buy-side RTB partners. So when you bid on inventory via SpotXchange and lose to another bidder, you’ll […]
Shazam’s David Jones on the Move to the Second Screen
Next week Shazam will be one of the most eagerly anticipated companies represented at the IP&TV World Forum (London, 20-22 March). With 180 million users spread across 200 countries around the […]