For those of you who missed out on the physical copies of the Video & OTT Advertising Guide 2020 at DMEXCO, VAN is pleased to announce the guide is […]
Category Archives: TV
The World’s Biggest Companies are All Betting Their Business on Digital Advertising
The changes we’ve seen at DMEXCO over the years reflect the maturation of the digital advertising market says Michael Rubenstein, president of AppNexus, a Xandr Company. While once startups […]
Roku and Amazon Will Push European OTT to Up Its Game
Both Roku and Amazon’s Fire TV have announced further expansions into Europe in the past few weeks, and this will force the entire OTT ecosystem to continue to improve […]
Journalism Doesn’t Fit into a One Size Fits All Model says CNN’s Pippa Scaife
Since its founding in 1980, CNN has evolved from purely a 24-hour news channel into a multi-platform news broadcaster and publisher covering a much wider range of topics and […]
Why Less is More with Video Ad Campaign Exposure
Earlier this year, Sublime conducted research into the relationship between exposure to a video ad campaign and the user’s awareness of that campaign, and found that in many cases […]
The WIR: Roku Expands its European Footprint, Apple TV+ Pricing Hints at Strategy, and US States Launch an Antitrust Probe into Google
In this week’s Week in Review: Roku expands its presence in Europe, Apple TV’s pricing hints at the overall strategy behind the product, and Google faces an antitrust investigation […]
ProSieben’s Addressable TV JV with RTL Targets a Billion Euro Opportunity #Video@DMEXCO19
DMEXCO kicks off tomorrow, and VAN has been speaking with some of those attending to hear their thoughts and expectations for this year’s event. ProSiebenSat.1, one of Germany’s biggest […]
The WIR: MRC Releases Cross-Media Measurement Standards, Amazon Fire TV Spreads in Europe, and YouTube is a Handed $170 Million Fine for Child Privacy Violations
In this week’s Week in Review: The MRC releases the finalised version of its cross-media measurement standards, Amazon eyes up Europe for a Fire TV expansion, and YouTube gets […]
Xandr Introduces OTT Header Bidding with ‘Xandr Monetize’
US telco AT&T’s advanced advertising division Xandr today announced the launch of ‘Xandr Monetize’, a new selling platform which it says is geared towards premium TV and digital media […]
STV Pins Falling Ad Revenues on Brexit
Scottish broadcaster STV said it expects Brexit to have a substantial negative impact on its national advertising revenues, which it expects to be down by between six and seven […]
Smart TV Manufacturers Have a Huge Opportunity in Advertising. Do They Know It?
We’ve started to see some TV set manufacturers move into the advertising world, but there are still significant obstacles to be overcome as they figure out their place in […]