Roku is perhaps best known for the over-the-top (OTT) devices it manufactures, but earlier this year the company’s advertising and licensing revenues exceeded hardware sales for the first time […]
Category Archives: TV
Sports are Driving Live Streaming at Scale says FreeWheel’s Bremond
FreeWheel’s mission statement is to give TV a way to defend itself against the digital threat says FreeWheel’s European managing director Thomas Bremond, and its working with broadcasters to […]
How AppNexus Balances Buy-Side and Sell-Side Interests
While demand-side platforms (DSPs) and supply-side platforms (SSPs) are locked in a back and forth of tweaking auction mechanics to generate better yields for their clients, AppNexus is in […]
The WiR: Comcast and Fox Head to Auction for Sky, Ofcom Outlines Case for Regulation of Online Media, and Amazon Set to Become Third Largest Digital Ad Seller in US
In this week’s Week in Review: Comcast and Fox’s battle for Sky concludes with an auction, Ofcom outlines the case for regulation of online media, and Amazon is set […]
Personalisation Shouldn’t be the Preserve of the Tech Giants says IRIS.TV’s Hyden
While traditional media companies have usually been ‘content first’, while companies like Google, Facebook and Amazon specialised in understanding the likes and dislikes of consumers says IRIS.TV’s co-founder and […]
Broadcasters Need to Scale Beyond Their Local Markets says TF1’s Boscher
The European Broadcaster Exchange (EBX), a joint venture started by ProSiebenSat.1, TF1, Mediaset and Channel 4, began operations earlier this year, and has begun delivering pan-European ad campaigns across […]
The WiR: Huawei Launches OTT Service in Europe, Nielsen Considers Sale, and Sizmek Announces Advanced TV Solution
In this week’s Week in Review: Huawei launches its mobile OTT service in Europe, Nielsen reveals plans for potential sale, and Sizmek launches a new advanced TV offering. To […]
Introducing The Video & TV Advertising Guide 2019
Today we are proud to launch the Video & TV Advertising Guide for 2019. After a successful debut last year as the ‘Addressable TV Advertising Guide’, we decided to […]
The WiR: Fox Invests $100 Million in Live Streaming Startup, Mindshare Launches First Blockchain Programmatic Alliance Prototype, and Amazon Unifies its Ad Products
In this week’s Week in Review: Fox invests $100 million in new live-streaming platform Caffeine, Mindshare announces the first fruits of its blockchain programmatic alliance, and Amazon unifies its […]
Investment from Amazon and Netflix Helps Fuel Growth in UK TV Production Sector
Commissions from international companies helped total revenues within the UK TV production sector reach a record £2.7 billion in 2017, aided in part by growing spending from the likes […]
UK Broadcasters Call for Social Media Regulation
Chief Executives from a number of the UK’s top broadcasters and telcos this weekend called on the government to establish an independent regulator to oversee social media companies. In […]