In this week’s Week in Review: BritBox Launches in the UK, TV advertising continues to drop for ProSieben, and TikTok comes under investigation in the US. To receive an […]
Category Archives: TV
How are Broadcasters Faring with Shorter Formats, New Ad Pods and Shoppable TV?
Over the past few years, we’ve seen a number of broadcasters experimenting extensively with new ad loads and creative ad formats across both their linear and over-the-top (OTT) channels. […]
‘Comcast Saved Disney from Sky’ says Media Mogul Tom Rogers
One of the highlights of New Video Frontiers 2019 was media mogul Tom Rogers, now chairman of Captify, who provided unique insight after unique insight on the state of […]
NBCUniversal is Planning to Expand Their Shoppable TV Offering
‘Shoppable TV’ – where viewers can buy the products featured in TV content has been touted for many years, to the point where one of the conference clichés – […]
The WIR: Ofcom Warns BBC is Losing Young Viewers, WPP Returns to Net Sales Growth, and Discovery Launches an AVOD Service in the UK and Ireland
In this week’s Week in Review: Ofcom warns the BBC that younger viewers are tuning out, WPP’s turnaround plan shows signs of success, and Discovery launched AVOD service Dplay […]
Without Attribution, Social is Getting Credited with TV’s Successes
TV has a large halo effect says Vinnie Khurana, head of sales UK at Admo.tv, but without attribution, social platforms are often credited with successes driven by TV campaigns. […]
The Industry Has Had a Slow Start with Adopting CTV Standards
It’s still early days for connected-TV measurement says Glenn Perera, director, product strategy EMEA at Integral Ad Science, but specifications like VAST 4.1 and VAST 4.2 provide the first […]
Monetisation Models for OTT Content Aren’t Interchangeable
Media owners need to understand which business models work well for which types of content in order to thrive says Brian Golbere, SVP of technology at IPONWEB’s TV solutions […]
Premium Content is Essential for AVOD to Compete with SVOD
Ad-supported video on-demand (AVOD) services are becoming more popular as more and more subscription-supported (SVOD) products come to market. But while consumers are drawn to AVOD as a way […]
How TV Media Owners Could Piggyback SVOD to Build New Audiences
As the market for streaming services develops, with a number of new entrants set to debut over the next year, we’ll likely see some interesting tactics from media owners […]
Nailing CTV’s Basics is Enough to Give Agencies a Competitive Edge
While demand-side platforms are generally seeing fast growth in the amount of connected-TV inventory bought through their platforms, there’s still a lot of confusion from agencies on how to […]