[This is a sponsored post for Xandr, written by Daniel Clayman, Xandr’s VP Northern Europe] As the boundaries between traditional broadcasting and online viewing blur, households are awash with […]
Category Archives: TV
The WIR: FTC Threatens to Block Facebook’s Consolidation Plans, Zenith Predicts TV Ad Spend Stagnation, and Amazon and DAZN Outbid Sky for Champions League in Germany
In this week’s Week in Review: The FTC threatens to block Facebook’s merger plans, Zenith predicts no TV growth for three years, and Sky loses Champions League broadcasting rights […]
Is France’s IPTV Market Holding Back OTT Innovation?
France’s over-the-top (OTT) market is generally considered to be one of the most advanced in Europe, with most research placing it as either second or third in Europe in […]
VIZIO Begins Selling Ads on its Smart TVs
Smart TV manufacturer VIZIO has announced that it will start selling ads on its smart TVs, via a new business called VIZIO Ads. VIZIO Ads will sell inventory across […]
Will Amazon’s IMDb TV Give AVOD its Pokémon GO Moment?
Amongst all the big streaming services which have been announced and launched this year, Amazon’s ad-supported service IMDb TV (née Freedive) has been somewhat lost in the noise. But […]
The WIR: ProSieben and Discovery Launch Joyn Plus+, Mediahuis Explores Acquisition of The Telegraph, and UEFA Considers a Move into Champions League Streaming
In this week’s Week in Review: Mediahuis considers buying The Telegraph, UEFA touts a potential move into OTT, and Discovery and ProSieben take the “add a plus on the […]
How Can Brands Best Protect Themselves on CTV?
As ad spend on connected-TV grows, there are still a number of key issues which need to be ironed out. Some will require changes from OTT platforms themselves and […]
How OTT Is the Next Frontier for Consent Everywhere
As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use […]
The Ad Tech CEOs Make Their 2020 Predictions
There’s just under a month to go until most of us will be wrapping up the calendar year for the Christmas break, which means it’s time to start looking […]
The WIR: UK Publisher Revenues Fall 3.7 Percent, YouTube Adds Nielsen TV Data to Reach Planner, and IAS Buys ADmantX
In this week’s Week in Review: UK publisher revenues fall, YouTube competes for TV dollars, and IAS buys ADmantX. To receive an update on the industry’s top stories every […]
XITE is Bringing Linear TV’s Channel Flicking to OTT
Dutch over-the-top (OTT) music video platform XITE has been expanding rapidly over the past year, launching on new platforms in the US and UK and growing from a reach […]