In this week’s Week in Review: ITV’s digital sales growth supports falling ad revenue, the DOJ launches a review of big tech’s market power, and influencer fraud is set […]
Category Archives: TV
Netflix and HBO Lead the SVOD Content Wars for Critically Acclaimed TV Shows
Netflix and HBO are “significantly outperforming” their rival subscription video on-demand (SVOD) platforms in the US when it comes to producing critically acclaimed original TV shows, according to new […]
Pluto TV Launches Three ‘Pop-Up’ Channels Dedicated to Popular Shows
Viacom-owned digital TV platform Pluto TV today announced the launch of three new ‘pop-up’ channels each dedicated to a specific show; SpongeBob Squarepants, The Hills, and Teen Mom. The […]
Smart TV Advertising Isn’t Truly Smart… Yet
Targeted advertising on TV causes headaches when it comes to using personal data, as gaining consent in the TV environment is tricky. In this piece Stéphanie Magnan, head of […]
Xandr Ramps Up Community’s Reach with A+E, AMC and Cheddar
AT&T’s advanced advertising arm Xandr announced today that A+E Networks, AMC Networks and Cheddar have all joined Community, its video marketplace which was launched earlier this year. The additions […]
The WIR: Netflix Denies Ads Speculation, Blackstone Buys Vungle for $750 Million, and the BBC and ITV Unveil BritBox Plans
In this week’s Week in Review: Netflix says it won’t turn to ads despite slowing subscriber growth, Blackstone buys mobile video ad tech company Vungle, and the BBC and […]
EC Clears Way for Vodafone to Become Western Europe’s Largest TV Operator
The European Commission this morning announced that it’s cleared Vodafone’s proposed €18 billion takeover of Liberty Global’s cable businesses in Germany, Hungary, Romania and Czechia, subject to certain conditions. […]
The WIR: WPP Sells Majority Stake in Kantar, Google and Amazon Call an OTT Ceasefire, and France Passes its New Tech Tax
In this week’s Week in Review: WPP sells a 60 percent of Kantar to Bain Capital, Google and Amazon call off their OTT hostility, and France passes its new […]
RTL Unifies its Multi-Platform Networks into One European Super Group
European media giant RTL Group today announced it is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”. The move will initially […]
Optimising Broadcast Video on Demand for Advertisers
While many of the traditional broadcasters launched their on-demand services years ago, there are still a number of significant problems with broadcaster video on-demand (BVOD) inventory argues Dan Brown, […]