In this week’s Week in Review: Altitude Digital and Genesis Media merge, ANA report has found non-transparent and unfair production practices at US agencies, Facebook has enhanced its video […]
Category Archives: TV
Videology Secures $80 Million Credit Facility for Advanced TV Push
Videology have secured an $80 million international credit facility with FastPay, a financial technology company that provides lending and payment solutions to digital businesses, along with Tennenbaum Capital Partners, LLC. Videology is […]
New Forms of Data are Allowing TV Industry to Offer more Accurate Audience Guarantees
Whilst TV advertising’s success is most typically attributed to the combination of sight, sound and motion, or to its mass scale and reach, one of the more overlooked aspects […]
Leading Analysts have Mixed Feelings about Discovery’s $14.6 Billion Acquisition of Scripps Networks
On Monday Discovery Communications announced that the company is to acquire Scripps Networks Interactive for $14.6 billion. The combined company will have nearly 20 percent of ad-supported pay-TV viewership […]
The WIR: Google and IAB Tests Show Widespread Digital Ad Fraud, ITV Prepares Bill for Virgin Media Under New Laws, Orange Starts Legal Action Against TF1
In this week’s Week in Review: Google and IAB tests have shown widespread digital ad fraud, ITV is preparing a hefty bill for Virgin Media in time for a […]
The WIR: Roku Reportedly Planning their IPO, Brand Safety, and IVT Optimisation Solution, Discovery and Scripps Shares Rise Following Return to Merger Talks, Unilever Cuts Agency Fees by 17 Per Cent in 2017
In this week’s Week in Review: Roku are reportedly pondering their IPO, Discovery and Scripps shares have risen following a reported return to merger talks, and Unilever reports that […]
TV Industry Can’t Afford to Overlook the Convergence of Martech and Ad Tech
Whilst the TV has made some significant strides in terms of moving forward on developing data-driven offerings over recent years, there’s still a tendency to focus mainly on the […]
The WIR: Sky Loses PGA Golf Rights, France’s New Publisher Co-op to Take on the Duopoly, Channel 4 Posts Record Revenue Despite Brexit Ad-Spend Decline
In this week’s Week in Review: Sky loses the rights to the PGA championship, digital publishers in France have launched a partnership to takes on the digital ad duopoly, […]
Blockchain can Deliver Proper Attribution and Enhance Innovation says MadHive’s CEO
If blockchain technology can deliver what many say it will to ad tech, the industry could be set for a revolution in transparency, the way data is shared and […]
The WiR: Accenture Touts AI-Driven Programmatic Video, Google is Experimenting with VR Ads, ISBA Says Fox’s Takeover of Sky is ‘Threat to Advertisers’
In this week’s Week in Review: Meetrics and SpotX are joining forces for video audience verification and attention data, YouTube is reportedly offering $3 refunds to advertisers over brand […]
TV Advertising has a Product Problem, Not a Process Problem says Simulmedia’s CEO Dave Morgan
Few people in the industry understand the nuances of both digital and TV advertising better than Dave Morgan, the CEO and founder of Simulmedia, a company whose buy-side platform […]