UK broadcaster ITV today announced a partnership with SingTel-owned ad tech company Amobee to build a new programmatic trading platform for video ad inventory on ITV’s on-demand platform, ITV […]
Category Archives: TV
The WIR: MRC Proposes New Measurement Standards, YouTube Pulls Back on Original Content, and The Trade Desk Announces China Expansion
In this week’s Week in Review: The MRC proposes new video ad measurement standards, YouTube axes some of its more expensive original shows, and The Trade Desk’s programmatic trading […]
Is Netflix Gearing Up for Self-Sufficiency?
When Netflix released its first original series House of Cards back in 2013, the show was something of a novelty. It was a big budget, highly polished show fronted […]
Apple Underwhelms With New Streaming Service ‘Apple TV+’
Apple unveiled its long-rumour ad-free subscription streaming service, ‘Apple TV+’, at its ‘Show Time’ event in Cupertino California today, officially throwing itself into the war for the living room. […]
How Linius Uses ‘Video Virtualisation’ for Hyper-Personalisation
As artificial intelligence and machine learning technologies evolve, media companies are increasingly using personalisation as a point of differentiation, both in terms of advertising and in terms of surfacing […]
The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them
In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
European TV Execs Call for Urgent Change to TV Measurement
Over ninety percent of European TV industry executives believes that urgent changes are needed to the way TV advertising is measured in order for the industry to remain competitive, […]
Sky’s AdSmart Expands to NBCUniversal
Sky and NBCUniversal are uniting their advanced advertising businesses under the AdSmart brand, the two companies announced today. The unification combines Sky’s AdSmart and NBCUniversal’s Audience Studio into one […]
The WIR: US TV Networks Launch Addressable TV Advertising Consortium, Facebook’s Data Deals Come Under Criminal Investigation, and RTL Spurns ProSieben’s Streaming Joint Venture
In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]
Traditional Advertisers Fear DTC Brands’ TV Tactics says Tatari’s Inghelbrecht
Direct-to-consumer (DTC) brands are beginning to turn to TV to find extra reach once they’ve maxed out the potential of digital. But as TV data and analytics company Tatari’s […]
Sports Streaming Service DAZN to Begin Running Ads
Sports-dedicated streaming service DAZN will begin running advertising and sponsorship placements this year for the first time, the company announced today. The UK-based business has been steadily building up […]