Ed Haslam is Senior Vice President, Marketing, at YuMe, one of the world’s largest video ad networks. At CES, YuME announced their partnership with Samsung on their connected TV inventory, which follows […]
Category Archives: Tech
Brainient CEO Emi Gal: Video Advertising Needs To More Relevant and Interactive
The Romanian startup scene has trodden a similar path to Ireland’s. First it built up a reputation for itself as a great place to outsource to – Microsoft, Oracle and […]
Unruly Media Publish Report On What’s Next for Social Video
Unruly Media have launched a new report entitled “What’s next for Social Video?“. The report looks at ‘device proliferation, social platforms, video culture and memes; discussing what and where […]
Opinion: Online Video – Time to Fast Forward
Paul Silver is Head of Product at Audience on Demand UK. Here Paul explains how he thinks the online video industry needs to evolve in terms of planning, personalisation, […]
Agencies Leave CES Inspired by New Convergence Opportunities
Over the last few days we’ve seen some interesting blog posts, articles and videos from leading agency executives and brand marketers about how they view the emerging opportunities in […]
GoD Now On Board For Google TV’s Second Coming
Google TV announced at CES that users will soon have access to OnLive, the cloud-based gaming on demand (GoD) service that bypasses the need for a console, eliminating the […]
Sky Takes A 10% Stake in Zeebox and Will Rep Zeebox Inventory
Sky has entered into a strategic partnership with Zeebox, the ‘second-screen’ app that ties together broadcast TV and the Wider Internet. Launching in the first half of 2012, Sky […]
Unruly Media COO Sarah Wood Talks About Their $25 Million Funding Round
Last week Unruly Media raised a $25 million in a new round of funding, a record for a social video company. Since Unruly’s inception in London in 2006, the […]
The Big 2012 Prediction Round-Up: Video Advertising Trends By Theme
Each year we’re bombarded dozens of industry prediction lists. While they’re fun and usually interesting, it can start to get a little overwhelming as predictions came from all corners […]
Video Advertising Predictions 2012: Ad Exchanges, New Markets, or Evolution, Not Revolution?
Yes, most of the predictions were already been made when VAN didn’t even exist. So instead of repeating the predictions made elsewhere, we have tried to look at what […]