In just a few years time in 2019, a million minutes of video content will cross the Internet every minute. According to Cisco, it would take an individual over 5 […]
Category Archives: Tech
Not Dead Yet: Why the Ad Network Model Is Here to Stay
It’s no secret that the many ad networks have struggled as both agency trading desks and the various programmatic players increasingly becoming the ‘go to’ intermediaries between publishers and brands. Yet […]
Week in Review: Publicom Deal Collapses, Alibaba’s IPO, Turn Launches Programmatic TV
Between mega-mergers being called off, mega-IPOs being announced, and various tech stocks taking a nose dive, it has been an exceptionally turbulent week in the world of video advertising. If you […]
Week in Review: Exchange Lab Raises $8 Million, Xaxis Merges with 24/7, Vice Launch New Channel
Here’s an overview of what has been happening in the video world over the last week, with highlights from Exchange Lab, Xaxis, 24/7, Machinima, Poptent, VICE, TubeMogul and BBC […]
Kit Digital to File for Bankruptcy
KIT Digital, a provider of video management and software solutions, has announced that it is to file for bankruptcy after agreeing for a reorganisation of the company with three […]
US Video RTB to Hit $1.14 Billion by 2014, Microsoft Sell IPTV Assets, Mediatel Announce Upfronts
Real-time bidding in online video advertising will account for 24.7 percent of all U.S. online video spending by 2014,according to a study conducted by Forrester Consulting on behalf of […]
Tesco to Use Loyalty Card Data for Targeting on Clubcard TV
Tesco have officially launched ‘Clubcard TV’, an ad-funded online video service that will make hundreds movies and TV programmes available to its loyalty card holders. The service – developed […]
Free Content Ahoy! Inside the Home of a Multichannel Pirate
Has TV dodged the piracy bullet? While TV piracy certainly exists, is hasn’t had the same kind of disruptive impact as it did on the music industry. TV can […]
Can Interactive Advertising Really Work with Long-Form Content?
Interactive and non-interactive ads are similar to the two most common types of single people. Interactive ads behave like someone who’s looking for a relationship, where the focus is […]
Shazam Demonstrate How Tagging Boosts Engagement and Brand Recall
People who use Shazam to tag an ad are three times as likely to interact with the brand through ‘desirable follow-up actions’ after seeing the ad when compared with […]