In this week’s Week in Review: The Trade Desk continues its winning streak with a strong Q3, Cadent launched a new addressable TV buying platform, and Disney reveals new […]
Category Archives: Tech
The WIR: Facebook Watch “Still Well Behind YouTube”, Snapchat Shows Launch in UK, and TV Live Streaming Sees Huge Growth
In this week’s Week in Review: Facebook admits Watch is still lagging far behind YouTube, Snapchat launches TV-like shows in the UK, and live streaming of TV sees huge […]
European Broadcasters are Still Interested in Building a Joint Ad Tech Stack says SevenOne Media’s Mittnacht
As broadcasters continue to form alliances and cooperatives to compete against global giants, ProSiebenSat.1 has been one of the more active players on this front – the company is […]
The WIR: WPP Posts Disappointing Q3 Results, Facebook and YouTube Say They’re Open to JIC Measurement, and Deutsche Telekom Launches OTT Service
In this week’s Week in Review: Holding group shares slide after WPP’s Q3 results disappoint, Facebook and YouTube say they’re open to joint industry currency measurement, and Deutsche Telekom […]
GDPR is a “Very Small Baby Step” in Regulating a Data-Fuelled World says TRUTH’s Keane-Dawson
A tsunami of data is washing away existing infrastructure in the ad industry says TRUTH’s Mary Keane-Dawson, and its implications stretch far beyond advertising. The EU’s General Data Protection […]
The WiR: Facebook Under Fire for Video Metric Inflation, Ad Exchanges Pledge to Clean Up Programmatic Trading, and UK PSBs Call for Government Protection
In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]
We’ll See GDPR-Like Legislation in the US Within Next Two Years says Simulmedia’s Dave Morgan
The massive acceleration we’ve seen in the converged TV space is presenting a lot of exciting opportunities, as well as a few challenges says Dave Morgan, CEO of Simulmedia. […]
Why Voice Search Could be a Game Changer for OTT
Much has been made of the ability of voice search to disrupt Google’s dominance in the search world (though obviously Google is one of the early leaders in the […]
Ooyala Bought Out by Management
Video distribution business Ooyala announced today that its management has completed a buyout of the company from previous owner Australian telecoms company Telstra. After a disappointing few years under […]
Taking Risks is the Safest Option for Competing with Tech Giants says Paddy Power Betfair’s Mäki
While the riskiest thing to do in the digital advertising world is playing it safe, the tech giants can’t always afford to do this since they face the most […]
How Shared Devices Cause Problems for Targeting on YouTube
Many advertisers and tech solutions approach advertising on YouTube either via audience targeting or channel targeting, but both of these methods have issues says Nadav Shmuel, founder and CEO […]