In this week’s Week in Review: Altitude Digital and Genesis Media merge, ANA report has found non-transparent and unfair production practices at US agencies, Facebook has enhanced its video […]
Category Archives: Tech
The WIR: Google and IAB Tests Show Widespread Digital Ad Fraud, ITV Prepares Bill for Virgin Media Under New Laws, Orange Starts Legal Action Against TF1
In this week’s Week in Review: Google and IAB tests have shown widespread digital ad fraud, ITV is preparing a hefty bill for Virgin Media in time for a […]
The WIR: Roku Reportedly Planning their IPO, Brand Safety, and IVT Optimisation Solution, Discovery and Scripps Shares Rise Following Return to Merger Talks, Unilever Cuts Agency Fees by 17 Per Cent in 2017
In this week’s Week in Review: Roku are reportedly pondering their IPO, Discovery and Scripps shares have risen following a reported return to merger talks, and Unilever reports that […]
The WIR: European TV Giants Found Video Ad Exchange, Verizon Completes Yahoo Acquisition, SpotX Introduces ‘Audience Lock’
In this week’s Week in Review:ProSiebenSat.1, TF1 Group, and Mediaset have jointly established a video ad exchange, Verizon has completed the acquisition of Yahoo, prompting Marissa Mayer’s exit, and […]
The WIR: IPA and ISBA Urge Members to Demand Accountable Data, UK Political Campaigns Pull YouTube Ads Over Extremist Videos, Mahon Takes the Reins at Channel 4
In this week’s Week in Review: Google plans to launch an ad blocker in Chrome to filter “bad ads”, the IPA and ISBA urge their members to demand accountable data, […]
The WIR: Google Confirms Ad-Blocker, Marketers Call for Clear and Consistent Guidance on GDPR, Murdoch Brothers in Talks with Ofcom Over Sky Takeover, EC Grants Conditional Approval for Vivendi Telecom Italia Deal
In this week’s Week in Review: Google have confirmed they’re going to launch an ad-blocker and have revealed how it will work, marketers have called for clear and consistent […]
Facebook Continues Its Assault on the Snapchat as Instagram Launches Lenses
Today Instagram finally introduced augmented reality face filters for Instagram Stories which will imitate the features that once set Snapchat apart from the competition. Users will now be able […]
The WiR: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give Advertisers Real-Time Purchasing
In this week’s Week in Review: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give […]
Mobile Video is Still Very Much a Greenfield Opportunity
If you were to listen to the doom-mongers who fixate on the amount of VC money flowing into ad tech and the inevitable consolidation of the ecosystem, you’d be forgiven […]
Near Space Vehicles to Help Solve Video’s Bandwidth Burden
In just a few years time in 2019, a million minutes of video content will cross the Internet every minute. According to Cisco, it would take an individual over 5 […]
Not Dead Yet: Why the Ad Network Model Is Here to Stay
It’s no secret that the many ad networks have struggled as both agency trading desks and the various programmatic players increasingly becoming the ‘go to’ intermediaries between publishers and brands. Yet […]