Taboola made its name through its native-style content recommendation links that sit alongside news articles, but since acquiring ConvertMedia back in 2016, the company has incoporated in-feed video into […]
Category Archives: Tech
The WIR: WFA Launches Data Transparency Manifesto, Axel Springer Loses AdBlock Plus Court Case, and AppNexus Reports 200 Percent Revenue Growth for Microsoft Video Inventory
In this week’s Week in Review: The WFA launches a manifesto for online data transparency, Axel Springer loses its legal case against AdBlock Plus, and AppNexus reports strong monetisation […]
The WIR: Spotify Partners with Hulu for Content, European Commission Raids Fox Office, and Liberty Global Invests $7.5 Million in Samba TV
In this week’s Week in Review: Spotify and Hulu partner for a new joint subscription, the European Commission raids a London-based Fox office over sports rights cartel concerns, and […]
UK House of Lords Calls for Competition Watchdog to Gather Evidence on Role of Facebook and Google
The UK’s House of Lords today called for the Competition and Markets Authority (CMA) to investigate the digital ad industry and explore whether the competition laws are enough to […]
Three Experts Weigh In on Blockchain’s Viability in Advertising
Blockchain has been a contentious issue in adland over the past couple of years. One the one hand, many of those talking about it are the people who are […]
The WIR: German Broadcasters Launch netID as GDPR Solution, Facebook Cuts Off Third-Party Data for Ad Targeting, and eMarketer Forecasts Downturn in US Ad Spend
In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]
The WIR: MTG to Split in Two, Tencent Becomes China’s Top Video Platform, and the DoJ’s Antitrust Suit Against AT&T Begins
In this week’s Week in Review: MTG announced plans to split in two, Tencent claims to be China’s top video platform, and the US Department of Justice’s antitrust suit […]
McDonald’s the Latest Brand to Fall Victim to Ad Fraud
A source from a media sales house claims to have unearthed an ad fraud operation where fake McDonald’s display ads appear to have been used to enable fraudulent in-banner […]
Teads Posts 53 Percent Growth One Year After Altice Buyout
Outstream specialist Teads announced today it recorded 53 percent top-line growth in 2017, with revenue reaching $317 million for the full year. The company was acquired by Dutch telco […]
A Guide to Advertising’s Blockchain Start-Ups
Navigating the world of blockchain startups can be tricky, as the landscape is a bit of a minefield with a mix of genuinely good ideas at one end, and […]